攀枝花学院学报

为缩小老年群体与年轻群体间的“数字鸿沟”，释放老年消费市场潜力，文章基于2020年中国老年社会追踪调查的1333个老年样本，系统探究代际数字反哺对老年群体消费升级的影响及作用机制。基准回归结果显示，代际数字反哺对老年群体消费升级具有显著正向影响，且该结论经剔除过老样本、分位数回归及工具变量法(以老年人可上网电子设备熟练度为工具变量)检验后依然稳健。异质性分析表明，该促进作用在与年轻世代同住、居住于城市、受过初等教育的老年群体中更为显著;而未受过教育的老年人因难以吸收反哺技能，受过高等教育的老年人因反哺内容与自身习惯冲突，反哺效果不显著或呈负向。机制检验发现，地区移动电话覆盖率对“代际数字反哺—老年群体消费升级”关系起负向调节作用，而居民消费价格指数对“代际数字反哺—老年群体消费升级”关系起正向调节作用。

Aiming at narrowing the“digital divide”between the elderly and the younger generations and unleash the potential of the elderly consumer market,this study systematically explores the impact and underlying mechanisms of intergenerational digital feedback on the consumption upgrading of the elderly. Based on a sample of 1,333 elderly individuals from the 2020 China Longitudinal Aging Social Survey,the baseline regression results indicate that intergenerational digital feedback has a significant positive impact on consumption upgrading among the elderly. This conclusion remains robust after conducting tests excluding older samples,quantile regression,and instrumental variable analysis,using the elderly's proficiency in using internet-ready electronic devices as an instrumental variable. Heterogeneity analysis reveals that this promotional effect is more pronounced among elderly individuals who live with younger generations,reside in urban areas,or have received primary education. However,the feedback effect is insignificant or negative for the uneducated,who encounter formidable barriers in internalizing the feedback,and for the highly educated,for whom the feedback conflicts with their established habits. Mechanism tests indicate that regional mobile phone coverage negatively moderates the relationship between “intergenerational digital feedback and elderly consumption upgrading,”whereas the Consumer Price Index(CPI) positively moderates this relationship.