攀枝花学院学报

全球老龄化进程加速推动异地休闲康养兴起，但当前该群体的高品质文化供给存在供给不足、内容单一、服务缺位等问题。本文通过问卷调查、实地考察及深度访谈，结合云南、贵州国内案例与瑞士阿尔卑斯山区、日本箱根国际案例对比，分析异地休闲康养群体健康养生、文化娱乐、精神慰藉三类核心需求，构建“文化产品(多样化与创新)—文化服务(个性化与定制)—文化环境(舒适安全便捷)”三维供给体系，提出资源整合、产业融合、人才培养、政策优化等构建策略。研究指出，需依托政策支持与技术赋能，平衡文化传承与个性化需求，为康养产业高质量发展及老年人精神生活品质提升提供实践参考。

The accelerating global aging process has spurred the rise of leisure,health and wellness-seeking activities. However,problems are often found in the high-quality cultural supply for these sojourners,such as insufficient supply,monotonous content,and ineffective services. By means of questionnaires,on-the-spot investigations,and in-depth interviews,and by comparing domestic cases in Yunnan and Guizhou with overseas cases in the Swiss Alps and Hakone,Japan,this paper analyzes the three pivotal needs of those sojourners,namely health preservation,cultural entertainment,and spiritual comfort. A three-dimensional supply system of “cultural products( diversity and innovation)-cultural services( personalization and customization)-cultural environment( comfort,safety,and convenience) ” is constructed,and construction strategies such as resource integration,industrial integration,talent cultivation,and policy optimization are proposed. The research reveals that balance should be achieved between cultural inheritance and personalized needs relying on policy support and technological empowerment in order to provide practical references for the high-quality development of the health and wellness industry and the improvement of the spiritual life quality of the elderly.