攀枝花学院学报

在健康中国战略纵深推进的背景下，康养企业作为满足人民全周期健康需求的核心载体，其竞争力提升有助于产业高质量发展。本研究基于比较优势、资源禀赋等理论，运用层次分析法构建包含数字、运动、医疗、文化、旅游及企业能力6个维度、14个二级指标、34个基础指标的康养企业竞争力综合评价体系，并结合企业数据进行区域差异分析。研究结果显示:医疗竞争力与数字竞争力是康养企业的核心竞争力，其中中医院密度、数字技术营收占比、康养主题房占比等7项指标为核心影响因素。在企业层面，头部企业泰康之家的竞争力领跑全国;在区域层面，东部地区率先形成资源、资本、技术三重优势，分化格局较为明显。据此，本文提出链条化、智慧化、网络化的竞争力提升路径，为康养企业破解医疗资源错配、数字渗透不足等结构性问题提供理论支撑与实践范式。

In the context of in-depth implementation of the “Healthy China Initiative”,health and wellness enterprises serve as the core carriers for meeting people's full-cycle health needs. Enhancing the competitiveness of these enterprises is conducive to the high-quality development of the industry. This study constructs a multidimensional evaluation framework grounded in comparative advantage theory and resource endowment theory. The framework comprises six dimensions: digital capability,sports,medical services,cultural integration,tourism,and corporate competencies,supported by 14 secondary indicators and34 foundational metrics. Employing the Analytic Hierarchy Process method and enterprise-level data,regional disparities are systematically examined. Key findings indicate that medical competitiveness and digital competitiveness represent core determinants,with seven critical determinants including TCM hospital density,digital technology revenue proportion,and themed wellness room ratio. At the enterprise level,leading companies such as Taikang Community lead the nation in competitiveness. At the regional level,the eastern region has taken the lead in forming a triple advantage in resources,capital,and technology,resulting in a distinct pattern of regional differentiation. Accordingly,this paper proposes improvement paths characterized by chain integration,intelligent development,and networking,providing theoretical support and a practical paradigm for health and wellness enterprises to address structural issues such as the mismatch of medical resources and insufficient digital penetration.